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WHEN TWO TRAINING MINDSETS ALIGN
Performance starts long before race day. It’s built in the quiet hours; in every meter pulled, every detail refined and movement perfected.
776BC has partnered with Shane Farmer, founder of Dark Horse, to create a collection engineered to help master your form and elevate your erg game.
For Shane Farmer, coaching is about unlocking potential through movement.
That philosophy mirrors 776BC’s own mission: to make athletes move better and faster, through gear built from athlete insight and Olympic experience.
“From the beginning, we knew this collaboration had to deliver more than apparel,” says Cameron McKenzie-McHarg, 776BC Co-Founder and 2-time Olympian. “It had to serve the same purpose as Dark Horse itself — to help athletes train smarter, elevate their performance, and always chase progress.”
ENGINEERED FOR THE ERG
Every detail of this collection has been designed through an athlete-centred lens. From world-first Motion Technology that helps refine technique, to breathable performance fabrics and precision-engineered cuts, each piece is built to move with precision and purpose.
Shane’s years of rowing and coaching experience shaped the range, ensuring it performs through the longest sessions — helping athletes stay focused, comfortable and uncompromising in their pursuit of better.
INCORPORATING MOTION TECHNOLOGY
At the heart of this collection is 776BC’s patented MOTION IP technology — a performance innovation featuring key anatomical markers and lines, which offers real-time visual feedback on movement, positioning and form.
“Having that MOTION tech gives you the understanding [of] where you are in space and time. The kit helps with that early-stage processing.” – Shane Farmer
By integrating MOTION IP throughout the Dark Horse x 776BC pieces, athletes gain a technical edge on the erg and beyond.
Learn more about MOTION.
RESPECT THE WORK
Together, 776BC and Dark Horse honour the pursuit that defines real athletes, on and off the water.
The Dark Horse x 776BC Collection is available for pre-order until October 26. Explore the range and secure your kit.
ABOUT SHANE FARMER
Shane Farmer is the founder of Dark Horse – the leading online educator in indoor rowing and career training for fitness professionals and athletes. A lifelong coach and competitor, Shane has built a global community dedicated to better movement, smarter training, and consistent progress.
A Rowing Coach, Concept2 Master Trainer, and CrossFit Rowing Head Coach, Shane brings years of experience helping athletes master their form and unlock their potential — from the erg to the water.
ABOUT 776BC
776BC is a technical apparel brand that exists to support athletes in the pursuit of performance. Developed, tested and endorsed by elite athletes around the world, each item in the 776BC range combines premium performance fabrics with true athlete insight to help you go further in your pursuits on and off the water.
